As from May 25, 2018, the GDPR - General Data Protection Regulation - establishes the rules for all forms of processing of information that can be linked directly or indirectly to a person. We hereby share our Privacy Policy;

Privacy policy

How your information is collected

When you participate in verbal, telephone, electronic or written communication with our employees or representatives, we may collect information from you depending on the purpose of your contact. If the reason for your communication is due to an interest in the products and/or services we provide, you are providing feedback on our products and/or services, or you are requesting our products or services, we may collect this information to continue communication with you as well as provide the requested products or services.

Your information is collected when you fill out our contact forms, either online or at events/exhibitions, contact our employees via telephone and/or their work email addresses, contact us using one of our other company email addresses (including but not limited to: info@, support@), when you hand us your business card and when you visit our website. Your information may also be collected if it is available on a public source, such as a website, a scientific publication or a poster at events and/or exhibitions.

Type of information collected

The type of personal information we collect, either directly or via third parties, has been taken into careful consideration. Under no circumstances, we shall collect information regarding philosophical or political beliefs, party or trade union membership, religious belief, private life, racial or ethnic origin, nor data on health and sex life, including genetic data. The information we do collect includes your:

  • Name
  • Job role
  • Email address
  • Telephone and/or mobile number
  • Organisation you are part of
  • Your delivery and billing addresses
  • Any notes taken during interaction including emails and conversations

When you visit and navigate our website, information that is more of a technical nature may be collected and processed. This may include your:

  • Browser type and version
  • IP address
  • Browser plug-in types and versions
  • Your location and time zone
  • Operating system and platform
  • Organisation you are part of
  • Other technology on the devices you use to access our website

What we do with your information

We process your information in several ways, including:

  • Managing our business relationship with you
  • Processing and fulfilling your orders or sample requests
  • Providing quotation
  • Providing support
  • Invoicing and processing payments
  • Responding to general and/or technical questions
  • Addressing and requesting feedback about our products and services
  • Managing cases raised due to consultations or complaints
  • Enforcing our terms and conditions

Email marketing (Newsletters)

We may use your information to contact you from time to time to notify you of the following:

  • Company information
  • Product launches
  • Product information
  • Promotions
  • News and events
  • Customer surveys

If you no longer want to receive email marketing communication from us, you can unsubscribe at any time by following the unsubscribe link within the email/newsletter or by emailing us at info@labvision.se.

The technical information gathered and processed when you visit and navigate our website may be used to help us with any marketing analytics and related research we may carry out to improve our website or overall business.

Data retention and disclosure

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and the applicable legal requirements.

We may provide your personal information to an affiliated company, third party service provider or other trusted business acting on behalf of or jointly with us for the purposes of processing your personal data as described in this policy. We would like to reassure you that we will never rent or sell your information to anyone under any circumstances.

Data Security

We have implemented security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. Our employees, affiliated companies, third party service providers and other trusted businesses will only process your data on our instructions.

The reason for which we process your information

We endeavour to grow and develop our business and appreciation of working with our customers, potential customers, distributors/agents, potential distributors/agents, suppliers or potential suppliers is an important aspect of providing, developing and improving our products and services.

The main lawful basis for which we process your personal data is where it is necessary for our legitimate business interests, and your interests, rights and freedoms do not override those interests.

Our specific interests are:

  • To perform our core business functions of selling our products and processing your orders
  • To develop and improve our products and services
  • To respond to your enquiries and requests for information, products and services
  • To market our products and provide you with information we feel may be of interest to you